He's one of my favourite designers, I love the emphasis on angles, structure and shape. More importantly his fashion films are amazing.
Gareth Pugh is very involved with film for his fashion campaigns and even replaced his catwalk show with a video at Paris Fashion Week.
The below video is him talking of his inspirations and his love for film itself.
His Fashion Films are shown at the show-studio exhibition at somerset house london. I went to see the A/W 09 film campaign Which he collaborated with Ruth Hogben.
Gareth's clothes are very much about 'movement' which is reflected in the video. I love the high contrast and futuristic feel thats portrayed. The clothes often either sculpture the body or focus on strong shape.
" Im not saying that I'm never going to do a fashion show again. I'm not saying fashion film is the future. It's just an idea... and it's nice to have the option to do both." Gareth Pugh 2010
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